博士:华中科技大学管理学院企业管理专业
硕士:武汉大学经济与管理学院企业管理专业
学士:武汉纺织大学纺织工程专业
华中科技大学管理学院教授(博士生导师),
华中科技大学工商管理系主任,
曾任武汉纺织大学经济管理学院院长(2001-2006)。
美国EMORY大学访问学者。
美国路易斯安那州立大学访问学者。
1、在线多媒体协同对购买意愿的影响机理研究---基于广播与交互传播的视角,国家自然科学基金面上项目(NO.71372132),2014-01至2017-12。
2、SNS环境下交互行为对消费决策的作用机理研究- - -基于比较的视角,国家自然科学基金面上项目(NO.71072032),2011-01至2013-12。
3、虚拟社区知识共享对消费者购买决策的影响机制研究,国家自然科学基金面上项目(NO.70872037),2009-01至2011-12。
论文:
1、Zhu Dong Hong, *Chang Ya Ping. Effective of interactions and product information on initial purchase intention in product placement in social games: The moderating role of product familiarity. Journal of Electronic Eommerce Research, 2015, 16(1): 22-33. (通讯作者,SSCI收录)。
2、Zhu Dong Hong, *Chang Ya Ping, Chang An. Effects of free gifts with purchase on online purchase satisfaction: The moderating role of uncertainty, Internet Research. Accepted. (通讯作者,SSCI收录)。
3、Wu Jin Feng, *Chang Ya Ping. Multichannel integration quality, online perceived value and online purchase intention: A perspective of land-based retailers, Internet Research, Accepted.(通讯作者,SSCI收录)。
4、Chang Ya Ping, Dong Xuebin. Research on the impact of consumer interaction behaviour on purchase intention in an SNS environment: evidence from China. Information Development,Accepted. doi:10.1177/0266666914556821(SSCI收录)。
5、Zhu, Dong Hong, *Chang, Ya Ping, Luo, Jian Jun, Li, Xin. Understanding the adoption of location-based recommendation agents among active users of social networking sites, Information Processing and Management, 2014,50(5): 675-682.(通讯作者,SSCI收录)。
6、Zhu Dong Hong, *Chang Ya Ping. Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China. Journal of Business Ethics, 2013, 117(1):111-121 (通讯作者,SSCI 收录,FT45期刊)。
7、Chang, Ya Ping, Xuebing Dong and Wei Sun.Influence of characteristics of the Internet of Thing on consumer purchase intention. Social Behavior and Personality, 2014,42(2): 321-330. (SSCI收录)。
8、Zhu, Dong Hong, *Chang, Ya Ping. Investigating consumer attitude and intention toward free trials of technology-based services. Computers in Human Behavior, 2014, 30(1): 328–334(通讯作者,SSCI收录)。
9、Zhu, Dong Hong, *Chang, Ya Ping. Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities. Information Development, 2014, 30(2): 172-180(通讯作者,SSCI收录)。
10、Chang, Ya Ping, *Zhu, Dong Hong, The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China, Computers in Human Behavior, 2012, 28(3), 995-1001 (SSCI收录)。
11、Chang, Ya Ping, *Zhu, Dong Hong, Understanding social networking sites adoption in china: a comparison of pre-adoption and post-adoption. Computers in Human Behavior, 2011, 27(5), 1840-1848(SSCI收录)。
12、Chang, Ya Ping, *Zhu, Dong Hong, Wang, Simon Hao, The influence of online game service quality on loyalty: an empirical study of MMORPGs, Social Behavior and Personality, 2011, 39(10), 1297-1302(SSCI收录)。
13、*Chang, Ya Ping, Yan, Jun, Luo, Jin, Zhang, Jin Long, Online in-game advertising effect: examining the influence of match between games and advertising, Journal of Interactive Advertising, 11(1), 63-73, 2010(ABI、EBSCO收录)。
14、Chang Ya-Ping, Yan Jun. Benz Car Destroyed in China---A Case of Cross-Cultural Marketing,Journal of Euromarketing,2002,Vol. 12,No. 2,71-86.(ABI、EBSCO收录)。
著作:
1、常亚平,中国纺织业的产业分析和发展战略研究,中国纺织出版社。
2、常亚平,阎俊,企业道德研究,中国经济出版社。
3、常亚平,反倾销案例研究,中国经济出版社。
4、常亚平,资源富集地区县域经济可持续发展研究,中国经济出版社。
5、常亚平,服装厂管理模式,中国纺织出版社。
6、常亚平等,人力资源管理,武汉理工大学出版社。
7、常亚平,吕彪,服装市场营销,湖北美术出版社。
8、常亚平,朱东红, Adoption of Social Networking Sites, In Z. Yan (Ed.) Encyclopedia of Cyber BehaviorAlbany, NY: IGI Global, 2012。
1、常亚平,包崇明,张平.资源富集地区县域经济可持续发展研究,2012年度内蒙古科技进步二等奖。
2、常亚平等.加入WTO对湖北省纺织工业的影响和对策研究,2003年度湖北省科技进步二等奖。